A single-release month$20–35k agency
A new cover system, a visualizer film, announce art and a full social wave for one drop.
← All work
JALUNE.
The complete visual world for an emotional-pop artist, built from nothing: a wordmark identity, a faceless cover-art system, release motion and a full month of content in month one, then an artist that keeps compounding release over release.
A Build, then four months of Engine + Campaigns.
01 IDENTITY Identity & visual language
- JALUNE wordmark + identity
- 10 wordmark directions explored, 1 final
- Ink / bone / warmth color system
- Type system + 15 layout studies
- 7-page brand guidelines
Final, the identity we shipped
The R&D behind it, everything we explored
02 STILLS The cover-art system
- A cohesive, faceless cover system
- 5 hero covers + key visuals, final
- 20+ release and single variants
- Atmospheric, on-brand, built to scale
Final, the hero covers and key art
The R&D, every cover and key visual explored
03 MOTION Release world & motion
- Cover art coming alive, 5s loops
- Audio-visualizer loop
- Out-now announce + now-playing art
Final, the release motion
The R&D, key art and visualizer stills
04 SOCIAL A month of social
- A full month, 4 weekly themes
- 32 posts across feed and story
- 9:16 story format included
Week 1Now playing, the release on loop
Week 2Lyrics and voice
Week 3Announce and cover-art
Week 4Stories, the 9:16 cut
Month one was produced for the client. This shows what a second month delivers at the same rates, so you can see how it compounds.
Month one was produced for the client. This shows what a third month delivers at the same rates, so you can see how it compounds.
Month one was produced for the client. This shows what a fourth month delivers at the same rates, so you can see how it compounds.
The always-on engine behind it.
Everything above is the brand. This is the machine that keeps it moving: a standing queue of on-brand clips, four posts a week, captions timed to the exact moment each lyric is sung, published to YouTube, Instagram and Facebook the morning the artist approves them. One approval click, the rest is automatic. This layer runs for JALUNE right now, and it's the same engine we run for local-business clients.
20,119YouTube viewslifetime, real channel
495Followersacross platforms
30Posts in the queuecaptioned + scheduled
4xPosts a weekauto-published on approval
Your money, over time
What a typical month could look like
Month one is the foundation. After that, each subscription month can flex to whatever the release calendar needs next. A few of the shapes a month can take.