← All work

MARGIN.

An independent quarterly built from a name: the masthead and type system, a cover system across issues, spreads, posters, editorial motion and a full month of social, all produced in a single subscription month.

A Build, then one month of Engine + Campaigns with the Agency.

Visit the live site →the live magazine site
MARGIN
01 IDENTITY · real work Masthead & type system
  • Naming + editorial positioning
  • High-contrast Didone masthead, 4 directions explored
  • Type pairings + grid + scale studies
  • Clearspace, colour + folio guideline pages
  • Cover + layout study set
Final, the identity we shipped
The R&D behind it, every direction explored
02 EDITORIAL · real work Cover system, spreads & posters
  • Issue No 01 The Edge, No 02 Noise, No 03 Slowness
  • Cover system across six issues
  • Opener + feature spreads
  • Pull-quote posters
  • Cover, spread + material studies
Final, hero covers & spreads
The R&D, the full cover system, spreads, posters & studies
03 MOTION · real work Page-turn & cover animations
  • The journal in context, read & held
  • Varied in-use stills
  • Page-turn + cover motion loops (5s)
Final, hero frames & loops
The R&D, the journal in use & motion explored
04 SOCIAL · real work A month, four weekly themes
  • A full month, 4 weekly themes
  • Typographic, editorial posts
  • Quote-card system, animated cuts marked
  • Feed, story + size-set exports
Week 1The identity, in public
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 1
Week 2The issues, announced
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 2
Week 3Spreads, posters, detail
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 4Brand & invitation
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Week 4
Your money, over time

What a typical month could look like

This is one foundation month. After that, each subscription month can flex to whatever the title needs next. A few of the shapes a month can take.

A new-issue month$25–40k agency

A fresh issue shot and set end to end: cover system, spreads, posters and a trailer film for the drop.

A subscriber-growth month$15–30k agency

A funnel built from the locked identity: landing, email series and a quote-card ad set that converts readers.

A type-refresh month$20–35k agency

Extend the system: new display cuts, a refit grid, motion templates and a fuller specimen.

A content-engine month$18–32k agency

Thirty editorial posts, reels, stories and paid cutdowns, all on one typographic system.

A newsstand + retail month$22–40k agency

Display systems, end-caps and POS, built so the title holds on a crowded shelf.

A motion month$25–45k agency

A full set of editorial-motion loops and a title sequence, no shoot required.

A launch / event month$30–55k agency

An event film with cutdowns and an identity set for a release night or fair.

A contributor month$15–30k agency

A portrait campaign and creator kit built around the people who make the title.

An annual month$25–45k agency

The collected-year edition: annual cover system, boxed set and a gift edition for subscribers.

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